The subject of McDonaldization is a unique topic that offers many rewarding avenues for you to explore. If you are allowed to choose the theme of your paper consider this list of McDonaldization topics or come up with examples of your own!
McDonaldization - A broad overview of McDonaldization which might include coverage of rationalization, Max Weber, the origins of McDonaldization and discussion of the four main dimensions of McDonaldization: efficiency, calculabilty, predictability and control.
Other areas worthy of prime attention:
If you think of other good topics for this list, please let me know!